Department: Marketing

Location: Surat (On-site)

Employment Type: Full-Time

Salary Range: ₹23,000 – ₹30,000 per month (Based on experience)

🎯 Role Summary

We are looking for a Senior Social Media Executive who can own end-to-end social media strategy, execution, and performance. This role requires someone who is not just posting content, but driving brand growth, engagement, and revenue through social platforms.

Key Responsibilities

🔹 Strategy & Planning

Develop monthly social media strategy & content calendar
Align campaigns with sales, product launches, and marketing goals
Identify trends, reels formats, and viral opportunities

🔹 Content Execution

Plan and execute Instagram, Facebook, YouTube content
Coordinate with design + video + performance team
Ensure premium brand positioning (luxury tone)

🔹 Performance & Analytics

Track engagement, reach, CTR, conversions
Optimize content based on data insights
Weekly & monthly reporting

🔹 Paid Ads Management

Run and optimize Meta Ads (Facebook/Instagram)
A/B test creatives, audiences, and campaigns
Work on ROI & cost optimization

🔹 Influencer & Collaboration

Identify and manage influencers & creators
Handle collaboration campaigns & barter deals
Track influencer ROI

🔹 Cross-functional Coordination

Work with SEO, CRM, and website team
Support campaign launches (sale, product drop, etc.)
Ensure brand consistency across channels

✅ Required Qualifications

3–5 years experience in Social Media / Digital Marketing
Strong understanding of Instagram growth & content strategy
Hands-on experience with Meta Ads Manager
Experience in analytics tools (Meta Insights, Google Analytics)
Ability to manage multiple campaigns simultaneously

⭐ Preferred Skills

Experience with Shopify / E-commerce brands
Knowledge of Amazon / marketplace marketing
Basic understanding of SEO & content marketing
Creative thinking + trend spotting ability

⏰ Work Hours

Monday to Saturday (09:00 AM – 6:00 PM)

⭐ KRAs & KPIs:

Product Launch Planning – Tasks Completed, Launch Timeline Adherence
Sale Event Planning – Revenue from Sale Events, Engagement Metrics
E-commerce Management – Listings Optimized, Inventory Accuracy
Social Media Management – No. of Posts, Comments, Views
Retention & Affiliate Support – Campaigns Supported, Affiliate Revenue
Analytics & Reporting – Timeliness, Report Accuracy, Insight Quality