Department: Marketing

Location: Surat (On-site)

Employment Type: Full-Time

Salary Range: ₹23,000 – ₹30,000 per month (Based on experience)

🎯 Role Summary

We are looking for a Senior Social Media Executive who can own end-to-end social media strategy, execution, and performance. This role requires someone who is not just posting content, but driving brand growth, engagement, and revenue through social platforms.

Key Responsibilities

🔹 Strategy & Planning

• Develop monthly social media strategy & content calendar
• Align campaigns with sales, product launches, and marketing goals
• Identify trends, reels formats, and viral opportunities

🔹 Content Execution

• Plan and execute Instagram, Facebook, YouTube content
• Coordinate with design + video + performance team
• Ensure premium brand positioning (luxury tone)

🔹 Performance & Analytics

• Track engagement, reach, CTR, conversions
• Optimize content based on data insights
• Weekly & monthly reporting

🔹 Paid Ads Management

• Run and optimize Meta Ads (Facebook/Instagram)
• A/B test creatives, audiences, and campaigns
• Work on ROI & cost optimization

🔹 Influencer & Collaboration

• Identify and manage influencers & creators
• Handle collaboration campaigns & barter deals
• Track influencer ROI

🔹 Cross-functional Coordination

• Work with SEO, CRM, and website team
• Support campaign launches (sale, product drop, etc.)
• Ensure brand consistency across channels

✅ Required Qualifications

• 3–5 years experience in Social Media / Digital Marketing
• Strong understanding of Instagram growth & content strategy
• Hands-on experience with Meta Ads Manager
• Experience in analytics tools (Meta Insights, Google Analytics)
• Ability to manage multiple campaigns simultaneously

⭐ Preferred Skills

• Experience with Shopify / E-commerce brands
• Knowledge of Amazon / marketplace marketing
• Basic understanding of SEO & content marketing
• Creative thinking + trend spotting ability

⏰ Work Hours

• Monday to Saturday (09:00 AM – 6:00 PM)

⭐ KRAs & KPIs:

• Product Launch Planning – Tasks Completed, Launch Timeline Adherence
• Sale Event Planning – Revenue from Sale Events, Engagement Metrics
• E-commerce Management – Listings Optimized, Inventory Accuracy
• Social Media Management – No. of Posts, Comments, Views
• Retention & Affiliate Support – Campaigns Supported, Affiliate Revenue
• Analytics & Reporting – Timeliness, Report Accuracy, Insight Quality